經歷疫情的發酵和數位音樂的轉型後，音樂圈開始醞釀一股「重新塑形」的力量，
正在以比過去更強烈的方式解構框架，就連成功的方法，都在分解重組。大部分的音樂人，
在這股重塑的力量下，已經無法被單一角色所定義。
本次為金曲獎睽違16年第四度移師高雄，由北向南最鮮明的感知，即是熱度的上升。 熱本身就像一種催化劑，
足以帶來各種質變。這份來自高雄的熱， 象徵著金曲擁有的熱力：膾炙人口的熱度、整個世代一同追求音樂的狂熱、
創作者擁有熱度發光而被看見，都是正造就音樂圈質變的能量，
如同高溫融化黃金般勢不可擋，即將改變音樂圈的面貌。 我們將金曲和高雄所蘊藏的熱度，
結合音樂圈此刻蓄勢待發的改變， 構思出金曲33以「熱」為視覺核心的年度主題：「熱力質變」。
After the pandemic and the significant growth of streaming services, the music industry started to accumulate an energy to reshape itself. The idea of deconstruction has never been so strong. The definition of success continued to be redefined. People influenced by this power no longer limited themselves to a single role.
After 16 years, The Golden Melody Awards was held in Kaohsiung again for the forth time. The most obvious change we felt when heading south was the growth of the temperature. This thermal energy from Kaohsiung produced all kind of chemical reaction, just like the phenomena which GMA brought to us. The GMA let popular music spread widely, revealed this generation’s eagerness of new voice and gave light and heat to the musicians on stage. The gold-melting power were going to reshape the structure of music industry forever. And this was the starting point for us to introduce the 33th GMA with the annual theme: “THERMAL IMPLOSION”.
金曲33主視覺以「顯現音樂熱度」為企圖，透過熱成像手法捕捉音樂所散發的能量波長，
將「不可見的紅外線」與「七色的可視光」兩種不同能量的波長組合，建構出本屆的主視覺。
我們期待透過不斷形變、無法被單一定義的「金曲33」，帶領熱愛音樂的人們一起尋找屬於自己的音樂樣貌。
We designed the key visual for GMA33 with the idea: visualizing the temperature of music. With the principle of thermography—capture infrared radiation to create image—we combined two wavelengths,
invisible infrared and visible spectrum, to rendered the contour of number “33”.
Through this indefinable design we demonstrated the endless pursuit of people who fell in love with music.
「熱」的顯影成像、融解塑形、擴散渲染，體現各種音樂帶給感官的能量，
將原本肉眼不可見的能量具象化，如同金曲總是能發掘並帶給觀眾不一樣的聲音。
透過熱成像的畫面特性──受距離與溫度影響的熱解析度、多種風格的溫度漸層、
熱像儀上的介面標示──我們逐步轉化出典禮中的視覺包裝元素: 浮動的追蹤點、跳動的溫度數字、
低解析度的馬賽克方塊…等，經由散佈在舞台、轉播畫面、入圍影片各處的細節，打造充滿彩度與溫度的視覺包裝。
量測體溫這個簡單的動作在過去兩年已經深入到我們的日常之中，在生活漸漸回復正軌的今日，
我們希望能將過去熟悉的測量聲，轉變成充滿希望的明日旋律
Thermography is the process of capturing and creating image by detecting infrared radiation,
which is similar to GMA’s capability of discovering and presenting new music and artists.
We extracted several graphic elements from thermography devices: the tracking points, temperature numbers,
multiple gradient preset and blur mosaic squares when low IR resolution was used. These elements were then transformed into motion graphics and were applied all over the ceremony, including stage animation, on-air package, nominee video…etc. By doing so, we presented a warm and vibrant package design.
Checking body temperature became so common in the past 2 years. These designs were like melodies
adapted from thermometer beeping, celebrating the return of our daily lives.
本屆舞台造型以數片巨型曲面底幕與同心圓環繞的升降中隔景所組成，
在前期發想時，除了從金曲33的核心主題「熱」延伸發展出五款舞台視覺設計，
更需要找出舞台結構與視覺呈現兩者間最好的加乘組合。
我們希望藉由視覺體驗讓人感受到舞台的溫度，同時思考如何在影像中呈現空間的延展性，
並透過複合媒材的設計內容去豐富、變化出舞台造型的各種可能。
讓頒獎舞台本身有了呼吸感；讓典禮溫度能被可視化地感受； 置身於舞台中央的頒獎人、得獎者，
皆是全場最熱烈關注、溫度最高的存在。
